Privacy Policy

 Infinitus Enterprises ("Infinitus Enterprises" or "we") takes the privacy of your information seriously. This privacy notice ("Privacy Notice") describes the types of personal information we collect from you through our website (including sub-domains and microsites) and mobile applications. It also describes the purposes for which we collect that personal information, the other parties with whom we may share it and the measures we take to protect the security of your data. It also tells you about your rights and choices with respect to your personal information, and how you can contact us about our privacy practices.

You are advised to carefully read this Privacy Notice before using or availing any of our products or services.



In this Privacy Notice, the following definitions are used:



A small file placed on your device by our website or mobile application when you either visit or use certain features of our website or mobile application. A cookie generally allows a website to remember your actions or preference for a certain period of time.



Includes non-personal information, personal information and sensitive personal information about you, which either directly or indirectly in combination with other information, could allow you to be identified when you visit our website or mobile application.


Data Protection Laws

Any applicable law for the time being in force relating to the processing of data.



Select third parties (including Bisani Group of Companies) with whom we have contracts for the businesses described in this Privacy Notice.


Service Providers

Includes entities to which we or other Bisani Group Entities will disclose your data in order to process information for a specific purpose pursuant to written contract.

Infinitus Enterprises

Infinitus Enterprises, a company incorporated in India whose registered office is Deva Road Chinhat, Lucnow.


Bisani Group Entity

Bisani Group and its subsidiaries, affiliates, associate companies and joint venture companies with whom we have a contractual arrangement to, inter alia, share data for the purposes described in this Privacy Notice.


User or you: - The natural person who accesses our website or mobile application.



Infinites collects data for various purposes set out in this Privacy Notice. This Data includes, without limitation, the following categories:

A.       Contact information: first and last name, email address, postal address, country, employer, phone number and other similar contact data.

B.       Financial information: payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends, and other similar data.

C.        Technical information: website, device and mobile app usage, Internet Protocol (IP) address and similar information collected via automated means, such as cookies, pixels and similar technologies.

D.       Transaction information: the date of the transaction, total amount, transaction history and preferences and related details.

E.        Product and service information: Your registration and payment information, and program-specific information, when you request products or services directly from us, or participate in marketing programs.

F.        Personal information: Age, sex, date of birth, marital status, nationality, details of government identification documents provided, occupation, ethnicity, religion, travel history or any other personal information provided in responses to surveys or questionnaires.

G.       Your reviews, feedback and opinions about our products, programmes and services.



                        We collect Data in the following ways:

A.       Information You Give Us: We receive and store any information you enter on our website or mobile application

B.       Please see the section titled "Data Shared by You" for more information.

C.        Automatic Information We Collect: We use "cookies", pixels and similar technologies to receive and store certain types of information whenever you interact with us. Please see the section below, titled "Data that is Collected Automatically" for more information.

D.       E-mail Communications: To help us make e-mails more relevant and interesting, we often receive a confirmation (if your device supports such capabilities) when you open e-mail from us or click on a link in the e-mail. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.

E.        Information from Other Sources: We may obtain information from other sources. An example of this is when you authorize a third-party website (such as the website of another Bisani Group Entity), to interact directly with our website or mobile application to provide or receive Data about you. In that case, we might receive such Data used by that third-party website to identify your account with that website.

F.        Information Previously Provided to Bisani Group Entities: Where you have shared any information previously with any of the Bisani Group Entities and have consented to the further sharing of such information, such information will be shared with us by the Bisani Group Entities.

You can make choices about our collection and use of your Data. For example, you may want to access, edit or remove your Data on our website or mobile application. When you are asked to provide Data, you may decline.



                                 Infinitus Enterprises may collect your Data in several ways from your use of our stores, website or mobile application. For instance:

A.       when you register with us to receive our products or services;

B.       when you elect to receive any communications (including promotional offers) from us;

C.        from the information gathered by your visit to our website or mobile application;



A.       We automatically collect some information when you visit our website or use our mobile application. This information helps us to make improvements to our content and navigation. The information collected automatically includes your IP address.

B.       We may collect your Data automatically via Cookies, pixels and similar technologies in line with settings on your browser. For more information about Cookies, please see the section below, titled "Cookies".


6.        OUR USE OF DATA

                  Any or all the above Data may be required by us from time to time to provide information relating to Infinitus              and to work on the experience when using our website or mobile application. Specifically, Data may be used by us for the following reasons:

A.       Carry out our obligations arising from any contract entered into between you and us;

B.       Provide products or services and communicate with you about products or services offered by us;

C.        Enable Bisani Group Entities and Partners to offer their products or services and communicate with you about such products or services;

D.       Processing, disclosing, transmitting, or sharing the data or information with Bisani Group Entities, and other third parties which have business or contractual dealings with us;

E.        Operate, evaluate and improve our business, website and mobile application;

F.        Generate aggregated data to prepare insights to enable us to understand customer behaviour, patterns and trends with a view to learning more about your preferences or other characteristics;

G.       To enhance your shopping experience and bring you access to programs, rewards and offers across Infinites brands.

H.       Enforce the terms of use of our website and mobile application;

I.         Protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks;

We treat these inferences as personal information (or sensitive personal information, as the case may be), where required under applicable law. Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.

Where required under applicable law, we will only use your personal information (including sensitive personal information) with your consent; as necessary to provide you with products and services; to comply with a legal obligation; or when there is a legitimate interest that necessitates the use.



                  We may share your Data with/ for:

A.       Partners:  We may make available to you services, products, or applications provided by Partners for use on or through our website or mobile application. If you choose to use such service, customer information related to those transactions may be shared with such Partner.

Such Partners will be required to respect the security of your Data and to treat it in accordance with this privacy policy and applicable law.

B.      A.       Infinitus Enterprises Platform: Your Data may be shared with Bisani Group Entities and other participating entities on the Infinitus Enterprises Consumer Platform operated by Bisani Group purposes of enrolment, offering you products, services and benefits on the Bisani Group. Accordingly, we may share your Data with other Bisani Group Entities, Partners and Service Providers and as a part of this unification your account information across several Bisani Group of Companies may be merged, to offer you a single login for seamless experience.

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